Yumi hit the Catwalk at Pure London

Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here’s a little look at our stand:

As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades.

Scroll down to see a video of the show.

£10 Dresses this Weekend!

Here’s a nice weekend treat for you! For the weekend we are reducing many styles to ONLY £10!

Yep, grab a bargainous dress before they sell out, including all the below dresses and many more – click here to see them all!

Yumi Press Day Spring/Summer 2012

Yesterday we held our Press Day, showcasing all of our wonderful Spring/Summer 2012 collections, for both our Yumi and Uttam Boutique ranges.

Taking place in our central London showroom, it was a mix of pastels, cute prints, cupcakes and cocktails. Success all round!

Shop the new Spring/Summer 2012 collection here now.

Massive Sale Now on in Yumi Outlet Stores!

As part of our Yumi family, we have three outlet stores, where you can always pick up a bargain, they are based in Street in Somerset, Gunwharf Quays in Portsmouth and in The Galleria in Hatfield. Visit our Shops page for more information.

If you live near, pop down as right now – and continuing all the way through half term week – there is a MASSIVE sale going on, with coats from £15 and loads of dresses for only £10!

20% off S/S 12 This Weekend!

Here’s a warming thought to cheer us up this chilly day – for this weekend we are giving you a MASSIVE 20% OFF all our gorgeous Spring/Summer 2012 collection!

PLUS it’s less than 2 weeks until Valentine’s day, so if a date is on the cards for you, you’ve got the perfect reason to buy a new dress! Just type DATE20 at the checkout for your discount!

*valid on full price items only, expires Monday 6th February 2012.

Cosy Knitted Aztec Leggings New In!

Bbbbrrrrrr, it’s a bit chilly this week isn’t it? It’s a good job we’ve just had a brand new delivery of super-cosy knitted leggings then isn’t it!

We still have the coveted Esna knitted leggings, as seen on Lucy Mecklenburgh from TOWIE and now to add to the collection are the beauties you can see below, in a variety of colours and prints, pair with a chunky jumper or under a dress for the perfect way to keep warm.

15% off New Yumi Dresses this Weekend!

To celebrate the launch of our brand new Spring/Summer 2012 collection, we are giving you 15% OFF ALL of our NEW SEASON styles this weekend, the code is valid until Monday night.

Just type SPRING15 at the checkout.

Get grabbing a bargain now! xx

up to 70% OFF SALE NOW ON

Yep, we’ve now launched our up to 70% off Sale, with DRESSES FROM AS LITTLE AS £5!!

Get over to our sale page and get shopping right away before the bargains sell out!

yumidirect.co.uk - 70% off sale

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Happy Birthday Kate! Get her Royal look here!

The beautiful Kate Middleton AKA The Duchess of Cambridge turns 30 today. Whereas most women are freaking out at this prospect, assessing their life, have they achieved all they wanted to by this milestone? it is probably safe to say that ascending to the position of 2nd in line to be the Queen of England, Kate is probably not suffering from these thoughts of anxiety.

Not that we’re jealous, Kate does seem like a truly lovely lady and she is always impeccably dressed, so to celebrate her birthday, we have put together a Royal Get the Look, so you too can dress like Kate and maybe one day become part of the Royal family yourself. Maybe.

We looked through our pieces and have selected our most Royal dresses perfect for a Duchess. First up from our new upcoming Spring/Summer 2012 collection, this polka dot wrap dress:

Kate loves a bit of lace, as seen in the above picture of her, she can definitely pull it off and you can too with our lace dress that is now a bargain in the sale:

 Always looking the height of sophistication, Kate’s style is perfectly reflected in this light grey midi dress, now just £17.99:

And if you find yourself at an evening function, this fishtail maxi dress is classy and unique:

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Nicola Mclean wears Yumi on Celebrity Big Brother!

Last weekend our favourite Celebrity Big Brother contestant Nicola McLean  wore our fabulous Isa Deer Cardigan to keep her warm while doing a fantastic task called  Why are you famous?

Get Nicola’s Look today, and with the cardigan on sale now this is the perfect winter warmer outfit.

 

 

 

 

 

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