Yumi hit the Catwalk at Pure London

Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here’s a little look at our stand:

As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades.

Scroll down to see a video of the show.

Spring/Summer 2012 Trends: 1920′s Glamour

Continuing on with our look at the trends from the Spring/Summer 2012 catwalk shows (click on the links to see the previous blogs on Pretty Pastels and Flower Power) it’s time to get glamourous and reference the wonderful jazz era.

The decadent, fun of the 1920′s are brought back for Spring/Summer 2012, with dropped waists, tassels, sequins and feathers being shown at Gucci, Etro and Ralph Lauren. Which dress would you wear to sip a cocktail in?

Gucci S/S 12

Gucci S/S 12

Gucci S/S 12

Gucci S/S 12

Etro S/S 12

Etro S/S 12

Ralph Lauren S/S 12

Ralph Lauren S/S 12

15% off New Yumi Dresses this Weekend!

To celebrate the launch of our brand new Spring/Summer 2012 collection, we are giving you 15% OFF ALL of our NEW SEASON styles this weekend, the code is valid until Monday night.

Just type SPRING15 at the checkout.

Get grabbing a bargain now! xx

New Mela Loves London Dresses!

This week we’ve had a lovely new delivery of  Spring/Summer 2012  Mela Loves London dresses onto Yumi Direct. Our sister brand is the home of wonderful patterns and cute shapes, such as the new lines you can see below.

We have a great range, from vintage inspired abstract and zig zag prints to unique tropical birds and delicious cherries! And to make it even better they are all bargains – staring at only £25!!

Click here to SHOP NOW! XX

 

Spring / Summer 2012 Trends: Floral Power

It just wouldn’t be Spring without some floral’s would it? For Spring/Summer 2012, the flower trend has a slightly more structured edge and is not overtly girly, the sequinned flowers at Ashish and clashing prints at Erdem being good examples of this.

Rodarte S/S12

Erdem S/S 12

Valentino S/S 12

Ashish S/S 12

Mary Katrantzou S/S 12

Marni SS12

Matthew Williamson S/S 12

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