Ah such happy memories of this time last year – 29th April 2011, we all had an extra day off work and here at Yumi HQ we went super patriotic and got down [...]

Today we have launched our brand new Gifts and Homewares section, containing a plethora of wonderful treats for yourself or your loved ones! Have a browse through our books, greetings cards, cushions and [...]

Here’s our edit of the hottest Yumi pieces in minty shades… If we had been one of the lucky people at Coachella this year we would have been rocking one of the mint [...]

Have a click here and be transported to our Yumi Pinterest world – far removed from the grey, wet surroundings of reality, we have bright colours, pretty pictures and inspiring fashion. Grab a [...]

If you buy one thing this week, make sure it’s the highly covetable midi-skirt. We can’t get enough of them here, check out the above picture for our styling solutions then shop them [...]

Here’s a great aspirational distraction from the monsoon conditions outside – girls looking great in the sunshine! The Coachella Festival took place in California last weekend featuring Florence and the Machine, Rihanna, Noel [...]

Sometimes in life you come across something really, really good that makes you think “How on earth did I survive so long without this? ”  Here at Yumi HQ, we have found just that… [...]

The lovely Lucy Wood, Fashion News Editor of Look Magazine has cast her eye over our Spring/Summer 2012 collection and picked her top 5 favourite pieces:  

We are very soon to be hitting festival season, there is literally a festival of some kind – music, poetry, literature, art – every weekend until September! Fashion was an area that didn’t [...]

Hanging decorations on a tree is far more associated with another holiday season but we just couldn’t resist this picture of an Easter Egg hanging tree! This wonderful tree lives in Germany, where [...]