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	<title>YUMI DIRECT BLOG</title>
	<atom:link href="http://www.yumidirect.co.uk/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yumidirect.co.uk/blog</link>
	<description>The official blog of Yumidirect.com - get in the know!</description>
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		<title>Our Brit Award Favourites</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/21/our-brit-award-favourites-2/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/21/our-brit-award-favourites-2/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 09:25:43 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[adele]]></category>
		<category><![CDATA[brit awards]]></category>
		<category><![CDATA[nicki minaj]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2238</guid>
		<description><![CDATA[There is a lot going on today &#8211; it&#8217;s London Fashion Week, Pancake Day and Brit Awards Day! Good going for a Tuesday! We&#8217;ve been having a look through the Brit Award nominees and the standard is high this year, we&#8217;ve taken a vote and our favourites in the Yumi office are&#8230;&#8230;&#8230;&#8230;. Adele. She swept [...]]]></description>
			<content:encoded><![CDATA[<p>There is a lot going on today &#8211; it&#8217;s London Fashion Week, Pancake Day and Brit Awards Day! Good going for a Tuesday!</p>
<p>We&#8217;ve been having a look through the Brit Award nominees and the standard is high this year, we&#8217;ve taken a vote and our favourites in the Yumi office are&#8230;&#8230;&#8230;&#8230;.</p>
<p>Adele. She swept the board at the Grammys, winning six, we expect her to win big at the Brits too. This Rolling In The Deep video has had over 240 MILLION views!!!</p>
<p><iframe src="http://www.youtube.com/embed/rYEDA3JcQqw" frameborder="0" width="560" height="315"></iframe></p>
<p>As big Oasis fans, we would like to see Noel Gallagher&#8217;s High Flying Birds take the Best British Male award:</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/1NMUDb3Ewhs" frameborder="0" allowfullscreen></iframe></p>
<p>In the International categories, we want Nicki Minaj to take the International Breakthrough award, we love her fun attitude to music and fashion:</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/4JipHEz53sU" frameborder="0" allowfullscreen></iframe></p>
<p>And for International Band it&#8217;s got to be the Foo Fighters, we love a bit of Dave Grohl at Yumi HQ!</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/4PkcfQtibmU" frameborder="0" allowfullscreen></iframe></p>
<p>Who do you think should win this evening? See the full list of Brit Award nominees <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/here/2238/1">here</a>.</p>
<p>xx</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yumidirect.co.uk/blog/2012/02/21/our-brit-award-favourites-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This weekend only 20% off all new season!</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/17/this-weekend-only-20-off-all-new-season/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/17/this-weekend-only-20-off-all-new-season/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:15:08 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Discounts & Promotions]]></category>
		<category><![CDATA[dresses]]></category>
		<category><![CDATA[yumi]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2221</guid>
		<description><![CDATA[For this weekend only, we have decided to treat you all to 20% off our new season collections. All you have to do is enter TREAT20 at the checkout, couldn&#8217;t be simpler! Enjoy and have a great weekend! x]]></description>
			<content:encoded><![CDATA[<p>For this weekend only, we have decided to treat you all to 20% off our <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/new_season_collections/2221/1">new season collections</a>. All you have to do is enter TREAT20 at the checkout, couldn&#8217;t be simpler!</p>
<p>Enjoy and have a great weekend!</p>
<p>x</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2221/2"><img class="size-full wp-image-2228 aligncenter" title="20% off new season" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/blog-dress.jpg" alt="" width="551" height="618" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.yumidirect.co.uk/blog/2012/02/17/this-weekend-only-20-off-all-new-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yumi hit the Catwalk at Pure London</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/14/yumi-hit-the-catwalk-at-pure-london/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/14/yumi-hit-the-catwalk-at-pure-london/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 10:02:21 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[dresses]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[new season]]></category>
		<category><![CDATA[Spring Summer 2012]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[yumi]]></category>
		<category><![CDATA[pure london]]></category>
		<category><![CDATA[spring/summer 2012]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2196</guid>
		<description><![CDATA[Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here&#8217;s a little look at our stand: As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades. Scroll down to see a video of [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/Pure_London/2196/1">Pure London</a> is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here&#8217;s a little look at our stand:</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/2"><img class="size-full wp-image-2211 aligncenter" title="pure yumi 3" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/pure-yumi-3.jpg" alt="" width="500" height="652" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/3"><img class="size-full wp-image-2210 aligncenter" title="pure yumi 2" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/pure-yumi-2.jpg" alt="" width="500" height="652" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/4"><img class="size-full wp-image-2209 aligncenter" title="pure yumi 1" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/pure-yumi-1.jpg" alt="" width="500" height="650" /></a></p>
<p>As part of the show,<a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/_Yumi/2196/5"> Yumi</a> hit the catwalk with our <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/bright_and_brilliant_Spring_Summer_2012/2196/6">bright and brilliant Spring/Summer 2012</a> range, there were stripes, block colours and flattering monochrome shades.</p>
<p>Scroll down to see a video of the show.</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/7"><img class="size-full wp-image-2200 aligncenter" title="yumi pure ss12_2" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi-pure-ss12_2.jpg" alt="" width="550" height="314" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/8"><img class="size-full wp-image-2199 aligncenter" title="yumi pure ss12_1" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi-pure-ss12_1.jpg" alt="" width="550" height="307" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/9"><img class="size-full wp-image-2198 aligncenter" title="yumi pure show" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi-pure-show.jpg" alt="" width="550" height="296" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2196/10"><img class="size-full wp-image-2197 aligncenter" title="yumi pure fashion show ss12" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi-pure-fashion-show-ss12.jpg" alt="" width="550" height="332" /></a></p>
<p><iframe src="http://www.youtube.com/embed/Aze0fxA6xbM" frameborder="0" width="500" height="365"></iframe></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Baftas Awards Top Red Carpet looks!</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/13/bafta-awards-top-red-carpet-looks/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/13/bafta-awards-top-red-carpet-looks/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 12:16:25 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[couture]]></category>
		<category><![CDATA[dresses]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[style icon]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[yumi]]></category>
		<category><![CDATA[yumidirect.com]]></category>
		<category><![CDATA[Baftas]]></category>
		<category><![CDATA[london]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2184</guid>
		<description><![CDATA[Yesterday saw the Hollywood Glitterati descend on London for the prestigious Bafta Awards. This year saw the return of the more demure dress with black being the key colour, as seen on Christina Hendricks and Meryl Streep: A trend that shows  no sign of slowing down and our favourite dresses of the night, were the metallic gowns, [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday saw the Hollywood Glitterati descend on London for the prestigious Bafta Awards.</p>
<p>This year saw the return of the more demure dress with black being the key colour, as seen on Christina Hendricks and Meryl Streep:</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2184/1"><img class="size-full wp-image-2206 aligncenter" title="bafta black" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/bafta-black.jpg" alt="" width="550" height="720" /></a></p>
<p>A trend that shows  no sign of slowing down and our favourite dresses of the night, were the metallic gowns, that added an old Hollywood glamour style to the red carpet. Simply Fabulous!</p>
<p><em>The Help</em> star Jessica Chastain looked beautiful in this pleated detailed gown from Oscar de la Renta and Christina Ricci looked amazing in this gown from Sybil Connolly:</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2184/2"><img class="size-full wp-image-2207 aligncenter" title="metallic baftas" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/metallic-baftas.jpg" alt="" width="550" height="711" /></a></p>
<p>Emilia Fox stunned in this Louisa Beccaria gown:</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2184/3"><img class="size-large wp-image-2190 aligncenter" title="Emilia Fox in Louisa Beccaria" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/baftablog3-408x1024.jpg" alt="" width="408" height="1024" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>£10 Dresses this Weekend!</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/10/10-dresses-this-weekend/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/10/10-dresses-this-weekend/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 15:39:32 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Discounts & Promotions]]></category>
		<category><![CDATA[dresses]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[mela]]></category>
		<category><![CDATA[mela loves london]]></category>
		<category><![CDATA[yumi]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2179</guid>
		<description><![CDATA[Here&#8217;s a nice weekend treat for you! For the weekend we are reducing many styles to ONLY £10! Yep, grab a bargainous dress before they sell out, including all the below dresses and many more &#8211; click here to see them all!]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a nice weekend treat for you! For the weekend we are reducing many styles to ONLY £10!</p>
<p>Yep, grab a bargainous dress before they sell out, including all the below dresses and many more &#8211; <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/click_here_to_see_them_all/2179/1">click here to see them all</a>!</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2179/2"><img class="size-full wp-image-2180 aligncenter" title="yumi £10 dresses" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi-£10-dresses.jpg" alt="" width="550" height="607" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Yumi Press Day Spring/Summer 2012</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/10/yumi-press-day-springsummer-2012/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/10/yumi-press-day-springsummer-2012/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 12:53:06 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[spring/summer 2012]]></category>
		<category><![CDATA[yumi]]></category>
		<category><![CDATA[dresses]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[press day]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2167</guid>
		<description><![CDATA[Yesterday we held our Press Day, showcasing all of our wonderful Spring/Summer 2012 collections, for both our Yumi and Uttam Boutique ranges. Taking place in our central London showroom, it was a mix of pastels, cute prints, cupcakes and cocktails. Success all round! Shop the new Spring/Summer 2012 collection here now.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Yesterday we held our Press Day, showcasing all of our wonderful Spring/Summer 2012 collections, for both our <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/Yumi/2167/1">Yumi</a> and<a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/_Uttam_Boutique/2167/2"> Uttam Boutique</a> ranges.</p>
<p style="text-align: left;">Taking place in our central London showroom, it was a mix of pastels, cute prints, cupcakes and cocktails. Success all round!</p>
<p style="text-align: left;"><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/Shop_the_new_Spring_Summer_2012_collection_here_now/2167/3">Shop the new Spring/Summer 2012 collection here now</a>.</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2167/4"><img class="size-full wp-image-2168 aligncenter" title="yumi_press_day" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi_press_day.jpg" alt="" width="550" height="550" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2167/5"><img class="size-full wp-image-2169 aligncenter" title="yumi_press_day_3" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi_press_day_3.jpg" alt="" width="550" height="550" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2167/6"><img class="size-full wp-image-2170 aligncenter" title="yumi_press_day_dress" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi_press_day_dress.jpg" alt="" width="550" height="771" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2167/7"><img class="size-full wp-image-2171 aligncenter" title="yumi_press_day_cupcake" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi_press_day_cupcake.jpg" alt="" width="550" height="550" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2167/8"><img class="size-full wp-image-2172 aligncenter" title="yumi_press_day_2" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi_press_day_2.jpg" alt="" width="600" height="600" /></a></p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2167/9"><img class="size-full wp-image-2173 aligncenter" title="yumi_press_day_popcorn" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/yumi_press_day_popcorn.jpg" alt="" width="550" height="747" /></a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Massive Sale Now on in Yumi Outlet Stores!</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/08/massive-sale-now-on-in-yumi-outlet-stores/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/08/massive-sale-now-on-in-yumi-outlet-stores/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 10:50:12 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[autumn/winter 2011]]></category>
		<category><![CDATA[Discounts & Promotions]]></category>
		<category><![CDATA[shops]]></category>
		<category><![CDATA[yumi]]></category>
		<category><![CDATA[outlet stores]]></category>
		<category><![CDATA[sale]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2162</guid>
		<description><![CDATA[As part of our Yumi family, we have three outlet stores, where you can always pick up a bargain, they are based in Street in Somerset, Gunwharf Quays in Portsmouth and in The Galleria in Hatfield. Visit our Shops page for more information. If you live near, pop down as right now &#8211; and continuing [...]]]></description>
			<content:encoded><![CDATA[<p>As part of our<a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/_Yumi/2162/1"> Yumi</a> family, we have three outlet stores, where you can always pick up a bargain, they are based in <strong>Street in Somerset</strong>, <strong>Gunwharf Quays in Portsmouth</strong> and in <strong>The Galleria in Hatfield</strong>. Visit our <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/Shops_page/2162/2">Shops page</a> for more information.</p>
<p>If you live near, pop down as right now &#8211; and continuing all the way through half term week &#8211; there is a MASSIVE sale going on, with coats from £15 and loads of dresses for only £10!</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2162/3"><img class="size-full wp-image-2163 aligncenter" title="clearance stores" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/clearance-stores.jpg" alt="" width="550" height="1007" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mela Loves London Dresses &#8211; New In!</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/06/mela-loves-london-dresses-new-in/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/06/mela-loves-london-dresses-new-in/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:58:51 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[dresses]]></category>
		<category><![CDATA[mela loves london]]></category>
		<category><![CDATA[Spring Summer 2012]]></category>
		<category><![CDATA[mela dresses]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2158</guid>
		<description><![CDATA[New in from our Mela Loves London range are these cute dresses, including striking monochrome stripes, a unique oriental bird pattern and a key trend for Spring/Summer 2012 &#8211; florals; so update your wardrobe for Spring and take at look at the whole range here. x &#160;]]></description>
			<content:encoded><![CDATA[<p>New in from our <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/Mela_Loves_London/2158/1">Mela Loves London</a> range are these cute dresses, including striking monochrome stripes, a unique oriental bird pattern and a key trend for Spring/Summer 2012 &#8211; florals; so update your wardrobe for Spring and take at look at the<a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/_whole_range_here/2158/2"> whole range here</a>. x</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2158/3"><img class="size-full wp-image-2159 aligncenter" title="new mela dresses at yumi direct" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/new-mela-dresses-at-yumi-direct.jpg" alt="" width="550" height="1142" /></a></p>
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			<wfw:commentRss>http://www.yumidirect.co.uk/blog/2012/02/06/mela-loves-london-dresses-new-in/feed/</wfw:commentRss>
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		<title>20% off S/S 12 This Weekend!</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/03/20-off-ss-12-this-weekend/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/03/20-off-ss-12-this-weekend/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 12:00:22 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Discounts & Promotions]]></category>
		<category><![CDATA[dresses]]></category>
		<category><![CDATA[mela loves london]]></category>
		<category><![CDATA[Spring Summer 2012]]></category>
		<category><![CDATA[yumi]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2154</guid>
		<description><![CDATA[Here&#8217;s a warming thought to cheer us up this chilly day &#8211; for this weekend we are giving you a MASSIVE 20% OFF all our gorgeous Spring/Summer 2012 collection! PLUS it&#8217;s less than 2 weeks until Valentine&#8217;s day, so if a date is on the cards for you, you&#8217;ve got the perfect reason to buy [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a warming thought to cheer us up this chilly day &#8211; for this weekend we are giving you a<strong> <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/MASSIVE_20_OFF/2154/1">MASSIVE 20% OFF</a></strong> all our gorgeous Spring/Summer 2012 collection!</p>
<p>PLUS it&#8217;s less than 2 weeks until Valentine&#8217;s day, so if a date is on the cards for you, you&#8217;ve got the perfect reason to buy a new dress! Just type <strong>DATE20</strong> at the checkout for your discount!</p>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2154/2"><img class="alignnone size-full wp-image-2155" title="Valentines day dresses" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/Valentines-day-dresses.jpg" alt="" width="550" height="732" /></a></p>
<p>*valid on full price items only, expires Monday 6th February 2012.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>New Yumi Sizing for Spring Summer 12</title>
		<link>http://www.yumidirect.co.uk/blog/2012/02/02/new-yumi-sizing-for-ss12/</link>
		<comments>http://www.yumidirect.co.uk/blog/2012/02/02/new-yumi-sizing-for-ss12/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 14:32:39 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.yumidirect.co.uk/blog/?p=2135</guid>
		<description><![CDATA[For the new Spring/Summer 2012 season, we have changed our sizing options to give you more accurate choice when shopping. Rather than the small, medium and large sizes that our garments have previously come in, a majority of the new Yumi collection will be in sizes 8,10,12 and 14, and our Uttam Boutique range will [...]]]></description>
			<content:encoded><![CDATA[<p>For the <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/new_Spring_Summer_2012_season/2135/1">new Spring/Summer 2012 season</a>, we have changed our sizing options to give you more accurate choice when shopping.</p>
<p>Rather than the small, medium and large sizes that our garments have previously come in, a majority of the new Yumi collection will be in sizes 8,10,12 and 14, and our Uttam Boutique range will also have a size 16. Below we have included a handy size guide for you, so you can see the measurements and also how the previous sizing compares to the new.</p>
<p>We hope this is helpful to you! If you have any questions, feel free to contact our <a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/customer_service_team/2135/2">customer service team</a> who will be happy to help.</p>
<table class="aligncenter" border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>UK</strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center"><span style="color: #ff00ff;"><strong>8</strong></span></h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center"><span style="color: #ff00ff;"><strong>10</strong></span></h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center"><span style="color: #ff00ff;"><strong>12</strong></span></h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center"><span style="color: #ff00ff;"><strong>14</strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center"><span style="color: #ff00ff;"><strong>16</strong></span></h3>
</td>
</tr>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>EU</strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center">36</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">38</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">40</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">42</h3>
</td>
<td valign="top" width="88">
<h3 align="center">44</h3>
</td>
</tr>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>US</strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center">4</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">6</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">8</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">10</h3>
</td>
<td valign="top" width="88">
<h3 align="center">12</h3>
</td>
</tr>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>S/M/L</strong></span></h3>
</td>
<td colspan="2" valign="top" width="130">
<h3 align="center">SMALL</h3>
</td>
<td colspan="2" valign="top" width="97">
<h3 align="center">MEDIUM</h3>
</td>
<td colspan="2" valign="top" width="96">
<h3 align="center">LARGE</h3>
</td>
<td colspan="2" valign="top" width="117">
<h3 align="center">X LARGE</h3>
</td>
</tr>
<tr>
<td colspan="9" valign="top" width="528"></td>
</tr>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>Bust </strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center">32&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">34&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">36&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">38&#8243;</h3>
</td>
<td valign="top" width="88">
<h3 align="center">40&#8243;</h3>
</td>
</tr>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>Waist</strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center">25&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">27&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">29&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">31&#8243;</h3>
</td>
<td valign="top" width="88">
<h3 align="center">33&#8243;</h3>
</td>
</tr>
<tr>
<td valign="top" width="88">
<h3><span style="color: #333399;"><strong>Hip</strong></span></h3>
</td>
<td valign="top" width="88">
<h3 align="center">35&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">37&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">39&#8243;</h3>
</td>
<td colspan="2" valign="top" width="88">
<h3 align="center">41&#8243;</h3>
</td>
<td valign="top" width="88">
<h3 align="center">43&#8243;</h3>
</td>
</tr>
<tr>
<td width="88"></td>
<td width="88"></td>
<td width="42"></td>
<td width="46"></td>
<td width="51"></td>
<td width="37"></td>
<td width="59"></td>
<td width="29"></td>
<td width="88"></td>
</tr>
</tbody>
</table>
<p><a rel="nofollow" href="http://www.yumidirect.co.uk/blog/goto/link/2135/3"><img class="size-full wp-image-2150 aligncenter" title="Yumi mannequins" src="http://www.yumidirect.co.uk/blog/wp-content/uploads/2012/02/Yumi-mannequins.jpg" alt="" width="550" height="305" /></a></p>
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