Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here’s a little look at our stand:
As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades.
Scroll down to see a video of the show.
New in from our Mela Loves London range are these cute dresses, including striking monochrome stripes, a unique oriental bird pattern and a key trend for Spring/Summer 2012 – florals; so update your wardrobe for Spring and take at look at the whole range here. x
Here’s a warming thought to cheer us up this chilly day – for this weekend we are giving you a MASSIVE 20% OFF all our gorgeous Spring/Summer 2012 collection!
PLUS it’s less than 2 weeks until Valentine’s day, so if a date is on the cards for you, you’ve got the perfect reason to buy a new dress! Just type DATE20 at the checkout for your discount!
*valid on full price items only, expires Monday 6th February 2012.
Continuing on with our look at the trends from the Spring/Summer 2012 catwalk shows (click on the links to see the previous blogs on Pretty Pastels and Flower Power) it’s time to get glamourous and reference the wonderful jazz era.
The decadent, fun of the 1920′s are brought back for Spring/Summer 2012, with dropped waists, tassels, sequins and feathers being shown at Gucci, Etro and Ralph Lauren. Which dress would you wear to sip a cocktail in?
Gucci S/S 12
Gucci S/S 12
Gucci S/S 12
Gucci S/S 12
Etro S/S 12
Etro S/S 12
Ralph Lauren S/S 12
Ralph Lauren S/S 12
To celebrate the launch of our brand new Spring/Summer 2012 collection, we are giving you 15% OFF ALL of our NEW SEASON styles this weekend, the code is valid until Monday night.
Just type SPRING15 at the checkout.
Get grabbing a bargain now! xx
This week we’ve had a lovely new delivery of  Spring/Summer 2012  Mela Loves London dresses onto Yumi Direct. Our sister brand is the home of wonderful patterns and cute shapes, such as the new lines you can see below.
We have a great range, from vintage inspired abstract and zig zag prints to unique tropical birds and delicious cherries! And to make it even better they are all bargains – staring at only £25!!
Want a striking new look for this inbetween time of year? You’re bored of wearing the same Winter clothes and it’s maybe a bit chilly for a floral dress, then the perfect trans-seasonal look is monochrome!
This chic colour-way never goes out of style, just team one of our Spring/Summer 2012 dresses with some woolly tights for a great January outfit, add a colour pop with a bright pair or keep it classic with black or white. Stunning.
Click on the images to shop AND get over to our Facebook page >> here << to enter the competition to WIN a Yumi dress, a selection including two of the beauties below! x
We are very excited to introduce some gorgeous pieces from our upcoming Spring/Summer 2012 collection!
Yes, it may only be January but you know your mind has already started fantasising about your fabulous new Spring wardrobe, first up from our Uttam Boutique collection is this cute polka dot wrap dress, the V-neck and wrap detailing meaning it is a very flattering dress indeed:
Or how about a tunic dress that’s perfect for holiday; lazing on the beach or hanging by the pool (can’t wait for it to be warm holiday time!) it’s on trend nautical stripes are great for the sun:
 
If you’re looking for a dress that will definitely impress then you have found it! Our 1960′s inspired contrast dress is neat, cute and a great instant outfit!
Check back tomorrow for some more beauties from the new collection! xx
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