Our Brit Award Favourites

There is a lot going on today – it’s London Fashion Week, Pancake Day and Brit Awards Day! Good going for a Tuesday!

We’ve been having a look through the Brit Award nominees and the standard is high this year, we’ve taken a vote and our favourites in the Yumi office are………….

Adele. She swept the board at the Grammys, winning six, we expect her to win big at the Brits too. This Rolling In The Deep video has had over 240 MILLION views!!!

As big Oasis fans, we would like to see Noel Gallagher’s High Flying Birds take the Best British Male award:

In the International categories, we want Nicki Minaj to take the International Breakthrough award, we love her fun attitude to music and fashion:

And for International Band it’s got to be the Foo Fighters, we love a bit of Dave Grohl at Yumi HQ!

Who do you think should win this evening? See the full list of Brit Award nominees here.

xx

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Jennifer, February 21st 2012 | Tags: , , ,
Posted in Events, London, music

Yumi hit the Catwalk at Pure London

Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here’s a little look at our stand:

As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades.

Scroll down to see a video of the show.

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Jennifer, February 14th 2012 | Tags: , , ,
Posted in dresses, Events, fashion, London, new season, Spring Summer 2012, Trends, yumi

Baftas Awards Top Red Carpet looks!

Yesterday saw the Hollywood Glitterati descend on London for the prestigious Bafta Awards.

This year saw the return of the more demure dress with black being the key colour, as seen on Christina Hendricks and Meryl Streep:

A trend that shows  no sign of slowing down and our favourite dresses of the night, were the metallic gowns, that added an old Hollywood glamour style to the red carpet. Simply Fabulous!

The Help star Jessica Chastain looked beautiful in this pleated detailed gown from Oscar de la Renta and Christina Ricci looked amazing in this gown from Sybil Connolly:

Emilia Fox stunned in this Louisa Beccaria gown:

 

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Sarah, February 13th 2012 | Tags: , ,
Posted in Celebrities, couture, dresses, Events, fashion, film, inspiration, London, style icon, Trends, TV, yumi, yumidirect.com

Yumi Press Day Spring/Summer 2012

Yesterday we held our Press Day, showcasing all of our wonderful Spring/Summer 2012 collections, for both our Yumi and Uttam Boutique ranges.

Taking place in our central London showroom, it was a mix of pastels, cute prints, cupcakes and cocktails. Success all round!

Shop the new Spring/Summer 2012 collection here now.

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Jennifer, February 10th 2012 | Tags: , , ,
Posted in Celebrities, Events, fashion, London, spring/summer 2012, yumi

Spring/Summer 2012 brings 1960′s groovy love!

This season sees a revival of everything 1960′s, whether it be in television productions like ‘We’ll take Manhattan’ to 60′s inspired clothing.  This trend is going to be massive this Spring/Summer, think shift dress, high wedged heels and beehive hair. Here at Yumi we have it all covered for you to look fabulously 60′s with a modern updated twist and better still it’s all new in, so you can get these items now and be ahead of this Spring trend. These dresses are incredibly versatile think opaque tights and knee high boots now and bare legs and heels in summer, either way you’ll be rocking the 60′s vibe!

 

 

 

 

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Sarah, January 25th 2012 | Posted in 1960's wear, blogs, dresses, fashion, film, Get the Look, London, new season, Retro, spring/summer 2012, Trends, TV, vintage inspired, yumi, yumidirect.com

Win a Yumi S/S12 dress!

Today we have launched a competition for you to win one of these fabulous S/S12 dresses. All you have to do is go on our Facebook or Twitter page, stating which one you would like and why. So enter today, competition closes next Friday, 27th of January. Good Luck!

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Sarah, January 20th 2012 | Posted in blogs, Celebrities, competition, dresses, fashion, London, Retro, spring/summer 2012, style icon, Trends, Uncategorized, yumi, yumidirect.com

The British Fashion Awards 2011

Last night in London, the British Fashion Awards were held, honouring the best in the industry and the stylish celebrity turnout was amazing – including Kate Moss, Marc Jacobs, Stella McCartney and Alexa Chung.

Big winners on the night were the wonderful Sarah Burton, creative director of Alexander McQueen who was awarded with Designer of the Year, Stella McCartney winning the ‘Red Carpet’ award, Alexa Chung proving her popularity with the public by being voted the winner of the ‘British Style’ award and Sir Paul Smith was recognised for his ‘Outstanding Acheivment to British Fashion’ for his successful career that has spanned over 30 years.

It was a great celebration of the British fashion industry! Congratulations to all the winners, click here for the full list and here are some pics from the event, with monochrome clearly being the trend of the evening.


Victoria Beckham with Marc Jacobs and Kate Moss


Kate Hudson and Stella McCartney


Alexa Chung


Sarah Burton

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Jennifer, November 29th 2011 | Tags: , ,
Posted in autumn/winter 2011, Celebrities, Events, fashion, London

Covent Garden Shopping Event – Thursday 1st December

Yep, hard to believe but this Thursday is December the 1st! And on this day there is a special shopping event – if you live in London then pop down to Covent Garden where the Seven Dials Shopping Event will be going on – there are loads of treats including 20% off Yumi, nibbles in store and a jolly Christmas atmosphere in Covent Garden!

Kick start the Christmas month with a bargain, click here to get your 20% off voucher to use on the night.

Click here for a map of Yumi Covent Garden.

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Jennifer, November 28th 2011 | Tags: , ,
Posted in autumn/winter 2011, London, promotion, yumi

Twilight’s Breaking Dawn Premiere at London’s Westfields Stratford!

Hello all Twi-hards, only one more day till the cinema release of Breaking Dawn! To celebrate we have pulled together Get the Looks for Bella, Alice and Rosalie. All items featured in our Twilight special blogs can be purchased at Yumi.  The London premiere was last night and Taylor, Robert and Kristen rocked the red carpet.  Our favourite X Factor contestants were there are well, Little Mix and they looked very at home on the red carpet.  So the biggest question of the day is are you Team Edward or Team Jacob?

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Jennifer, November 17th 2011 | Tags: , , , , , , ,
Posted in blogs, Celebrities, fashion, film, London, style icon, TV, Twilight, Uncategorized, yumi, yumidirect.com

Yumi Sample Sale Next Week!

It’s getting closer! Next week we will be holding a SAMPLE SALE in our central London showroom.

From Thursday 24th – Saturday 26th November, pop down to Mortimer Street showroom to pick up loads of bargains including dresses from £5!

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Jennifer, November 16th 2011 | Tags: ,
Posted in Events, London, promotion, sale
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