For this weekend only, we have decided to treat you all to 20% off our new season collections. All you have to do is enter TREAT20 at the checkout, couldn’t be simpler!
Enjoy and have a great weekend!
x
Yumi hit the Catwalk at Pure London
Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here’s a little look at our stand:
As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades.
Scroll down to see a video of the show.
Baftas Awards Top Red Carpet looks!
Yesterday saw the Hollywood Glitterati descend on London for the prestigious Bafta Awards.
This year saw the return of the more demure dress with black being the key colour, as seen on Christina Hendricks and Meryl Streep:
A trend that shows  no sign of slowing down and our favourite dresses of the night, were the metallic gowns, that added an old Hollywood glamour style to the red carpet. Simply Fabulous!
The Help star Jessica Chastain looked beautiful in this pleated detailed gown from Oscar de la Renta and Christina Ricci looked amazing in this gown from Sybil Connolly:
Emilia Fox stunned in this Louisa Beccaria gown:
£10 Dresses this Weekend!
Here’s a nice weekend treat for you! For the weekend we are reducing many styles to ONLY £10!
Yep, grab a bargainous dress before they sell out, including all the below dresses and many more – click here to see them all!
Mela Loves London Dresses – New In!
New in from our Mela Loves London range are these cute dresses, including striking monochrome stripes, a unique oriental bird pattern and a key trend for Spring/Summer 2012 – florals; so update your wardrobe for Spring and take at look at the whole range here. x
20% off S/S 12 This Weekend!
Here’s a warming thought to cheer us up this chilly day – for this weekend we are giving you a MASSIVE 20% OFF all our gorgeous Spring/Summer 2012 collection!
PLUS it’s less than 2 weeks until Valentine’s day, so if a date is on the cards for you, you’ve got the perfect reason to buy a new dress! Just type DATE20 at the checkout for your discount!
*valid on full price items only, expires Monday 6th February 2012.
Spring/Summer 2012 Trends: 1920′s Glamour
Continuing on with our look at the trends from the Spring/Summer 2012 catwalk shows (click on the links to see the previous blogs on Pretty Pastels and Flower Power) it’s time to get glamourous and reference the wonderful jazz era.
The decadent, fun of the 1920′s are brought back for Spring/Summer 2012, with dropped waists, tassels, sequins and feathers being shown at Gucci, Etro and Ralph Lauren. Which dress would you wear to sip a cocktail in?
Gucci S/S 12
Gucci S/S 12
Gucci S/S 12
Gucci S/S 12
Etro S/S 12
Etro S/S 12
Ralph Lauren S/S 12
Ralph Lauren S/S 12
15% off New Yumi Dresses this Weekend!
To celebrate the launch of our brand new Spring/Summer 2012 collection, we are giving you 15% OFF ALL of our NEW SEASON styles this weekend, the code is valid until Monday night.
Just type SPRING15 at the checkout.
Get grabbing a bargain now! xx
New Mela Loves London Dresses!
This week we’ve had a lovely new delivery of  Spring/Summer 2012  Mela Loves London dresses onto Yumi Direct. Our sister brand is the home of wonderful patterns and cute shapes, such as the new lines you can see below.
We have a great range, from vintage inspired abstract and zig zag prints to unique tropical birds and delicious cherries! And to make it even better they are all bargains – staring at only £25!!
Spring/Summer 2012 brings 1960′s groovy love!
This season sees a revival of everything 1960′s, whether it be in television productions like ‘We’ll take Manhattan’ to 60′s inspired clothing.  This trend is going to be massive this Spring/Summer, think shift dress, high wedged heels and beehive hair. Here at Yumi we have it all covered for you to look fabulously 60′s with a modern updated twist and better still it’s all new in, so you can get these items now and be ahead of this Spring trend. These dresses are incredibly versatile think opaque tights and knee high boots now and bare legs and heels in summer, either way you’ll be rocking the 60′s vibe!
