To celebrate the launch of our brand new Spring/Summer 2012 collection, we are giving you 15% OFF ALL of our NEW SEASON styles this weekend, the code is valid until Monday night.
Just type SPRING15 at the checkout.
Get grabbing a bargain now! xx
New Mela Loves London Dresses!
This week we’ve had a lovely new delivery of  Spring/Summer 2012  Mela Loves London dresses onto Yumi Direct. Our sister brand is the home of wonderful patterns and cute shapes, such as the new lines you can see below.
We have a great range, from vintage inspired abstract and zig zag prints to unique tropical birds and delicious cherries! And to make it even better they are all bargains – staring at only £25!!
Spring/Summer 2012 brings 1960′s groovy love!
This season sees a revival of everything 1960′s, whether it be in television productions like ‘We’ll take Manhattan’ to 60′s inspired clothing.  This trend is going to be massive this Spring/Summer, think shift dress, high wedged heels and beehive hair. Here at Yumi we have it all covered for you to look fabulously 60′s with a modern updated twist and better still it’s all new in, so you can get these items now and be ahead of this Spring trend. These dresses are incredibly versatile think opaque tights and knee high boots now and bare legs and heels in summer, either way you’ll be rocking the 60′s vibe!
Marvellous Monochrome Dresses at Yumi
Want a striking new look for this inbetween time of year? You’re bored of wearing the same Winter clothes and it’s maybe a bit chilly for a floral dress, then the perfect trans-seasonal look is monochrome!
This chic colour-way never goes out of style, just team one of our Spring/Summer 2012 dresses with some woolly tights for a great January outfit, add a colour pop with a bright pair or keep it classic with black or white. Stunning.
Click on the images to shop AND get over to our Facebook page >> here << to enter the competition to WIN a Yumi dress, a selection including two of the beauties below! x
Win a Yumi S/S12 dress!
Today we have launched a competition for you to win one of these fabulous S/S12 dresses. All you have to do is go on our Facebook or Twitter page, stating which one you would like and why. So enter today, competition closes next Friday, 27th of January. Good Luck!
Spring / Summer 2012 Trends: Floral Power
It just wouldn’t be Spring without some floral’s would it? For Spring/Summer 2012, the flower trend has a slightly more structured edge and is not overtly girly, the sequinned flowers at Ashish and clashing prints at Erdem being good examples of this.
Rodarte S/S12
Erdem S/S 12
Valentino S/S 12
Ashish S/S 12
Mary Katrantzou S/S 12
Marni SS12
Matthew Williamson S/S 12
Spring/Summer 2012 Trends: Pretty Pastels
In fashion terms, the Spring/Summer 2012 season is well and truly here, you can start to buy your Spring wardrobe now on Yumi Direct, so we’ve put together some visuals of our favourite key trends from the season.
First up, the feminine and flattering pastel trend. Pale and cute colours were everywhere, from Louis Vuitton and Prada to Christopher Kane and 3.1 Phillip Lim, make sure you have a dress, skirt or jacket in these shades for easy style points this Spring.
Jonathan Saunders S/S 12
Christopher Kane S/S 12
Prada S/S 12
3.1 Phillip Lim S/S 12
Louis Vuitton S/S 12
Dolce Gabbana S/S 12
Nicola McLean wears Yumi’s Kym Deer Jumper on Celebrity Big Brother
Our favourite contestant on Celebrity Big Brother, Nicola McLean wore our Bambi inspired Yumi Jumper on yesterday’s episode and she looked fabulous! The jumper is currently on sale, at the bargain price of  £12.99, get yours now as they’re selling out fast!
up to 70% OFF SALE NOW ON
Yep, we’ve now launched our up to 70% off Sale, with DRESSES FROM AS LITTLE AS £5!!
Get over to our sale page and get shopping right away before the bargains sell out!
Happy Birthday Kate! Get her Royal look here!
The beautiful Kate Middleton AKA The Duchess of Cambridge turns 30 today. Whereas most women are freaking out at this prospect, assessing their life, have they achieved all they wanted to by this milestone? it is probably safe to say that ascending to the position of 2nd in line to be the Queen of England, Kate is probably not suffering from these thoughts of anxiety.
Not that we’re jealous, Kate does seem like a truly lovely lady and she is always impeccably dressed, so to celebrate her birthday, we have put together a Royal Get the Look, so you too can dress like Kate and maybe one day become part of the Royal family yourself. Maybe.
We looked through our pieces and have selected our most Royal dresses perfect for a Duchess. First up from our new upcoming Spring/Summer 2012 collection, this polka dot wrap dress:
Kate loves a bit of lace, as seen in the above picture of her, she can definitely pull it off and you can too with our lace dress that is now a bargain in the sale:
 Always looking the height of sophistication, Kate’s style is perfectly reflected in this light grey midi dress, now just £17.99:
And if you find yourself at an evening function, this fishtail maxi dress is classy and unique:
