Our Brit Award Favourites

There is a lot going on today – it’s London Fashion Week, Pancake Day and Brit Awards Day! Good going for a Tuesday!

We’ve been having a look through the Brit Award nominees and the standard is high this year, we’ve taken a vote and our favourites in the Yumi office are………….

Adele. She swept the board at the Grammys, winning six, we expect her to win big at the Brits too. This Rolling In The Deep video has had over 240 MILLION views!!!

As big Oasis fans, we would like to see Noel Gallagher’s High Flying Birds take the Best British Male award:

In the International categories, we want Nicki Minaj to take the International Breakthrough award, we love her fun attitude to music and fashion:

And for International Band it’s got to be the Foo Fighters, we love a bit of Dave Grohl at Yumi HQ!

Who do you think should win this evening? See the full list of Brit Award nominees here.

xx

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Jennifer, February 21st 2012 | Tags: , , ,
Posted in Events, London, music

This weekend only 20% off all new season!

For this weekend only, we have decided to treat you all to 20% off our new season collections. All you have to do is enter TREAT20 at the checkout, couldn’t be simpler!

Enjoy and have a great weekend!

x

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Sarah, February 17th 2012 | Posted in Discounts & Promotions, dresses, yumi

Yumi hit the Catwalk at Pure London

Pure London is an industry tradeshow, where fashion brands showcase their current and upcoming collections. Here’s a little look at our stand:

As part of the show, Yumi hit the catwalk with our bright and brilliant Spring/Summer 2012 range, there were stripes, block colours and flattering monochrome shades.

Scroll down to see a video of the show.

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Jennifer, February 14th 2012 | Tags: , , ,
Posted in dresses, Events, fashion, London, new season, Spring Summer 2012, Trends, yumi

Baftas Awards Top Red Carpet looks!

Yesterday saw the Hollywood Glitterati descend on London for the prestigious Bafta Awards.

This year saw the return of the more demure dress with black being the key colour, as seen on Christina Hendricks and Meryl Streep:

A trend that shows  no sign of slowing down and our favourite dresses of the night, were the metallic gowns, that added an old Hollywood glamour style to the red carpet. Simply Fabulous!

The Help star Jessica Chastain looked beautiful in this pleated detailed gown from Oscar de la Renta and Christina Ricci looked amazing in this gown from Sybil Connolly:

Emilia Fox stunned in this Louisa Beccaria gown:

 

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Sarah, February 13th 2012 | Tags: , ,
Posted in Celebrities, couture, dresses, Events, fashion, film, inspiration, London, style icon, Trends, TV, yumi, yumidirect.com

£10 Dresses this Weekend!

Here’s a nice weekend treat for you! For the weekend we are reducing many styles to ONLY £10!

Yep, grab a bargainous dress before they sell out, including all the below dresses and many more – click here to see them all!

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Jennifer, February 10th 2012 | Tags: , , , ,
Posted in Discounts & Promotions, dresses, sale

Yumi Press Day Spring/Summer 2012

Yesterday we held our Press Day, showcasing all of our wonderful Spring/Summer 2012 collections, for both our Yumi and Uttam Boutique ranges.

Taking place in our central London showroom, it was a mix of pastels, cute prints, cupcakes and cocktails. Success all round!

Shop the new Spring/Summer 2012 collection here now.

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Jennifer, February 10th 2012 | Tags: , , ,
Posted in Celebrities, Events, fashion, London, spring/summer 2012, yumi

Massive Sale Now on in Yumi Outlet Stores!

As part of our Yumi family, we have three outlet stores, where you can always pick up a bargain, they are based in Street in Somerset, Gunwharf Quays in Portsmouth and in The Galleria in Hatfield. Visit our Shops page for more information.

If you live near, pop down as right now – and continuing all the way through half term week – there is a MASSIVE sale going on, with coats from £15 and loads of dresses for only £10!

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Jennifer, February 8th 2012 | Tags: , ,
Posted in autumn/winter 2011, Discounts & Promotions, shops, yumi

Mela Loves London Dresses – New In!

New in from our Mela Loves London range are these cute dresses, including striking monochrome stripes, a unique oriental bird pattern and a key trend for Spring/Summer 2012 – florals; so update your wardrobe for Spring and take at look at the whole range here. x

 

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Jennifer, February 6th 2012 | Tags: , ,
Posted in dresses, mela loves london, Spring Summer 2012

20% off S/S 12 This Weekend!

Here’s a warming thought to cheer us up this chilly day – for this weekend we are giving you a MASSIVE 20% OFF all our gorgeous Spring/Summer 2012 collection!

PLUS it’s less than 2 weeks until Valentine’s day, so if a date is on the cards for you, you’ve got the perfect reason to buy a new dress! Just type DATE20 at the checkout for your discount!

*valid on full price items only, expires Monday 6th February 2012.

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Jennifer, February 3rd 2012 | Tags: , ,
Posted in Discounts & Promotions, dresses, mela loves london, Spring Summer 2012, yumi

New Yumi Sizing for Spring Summer 12

For the new Spring/Summer 2012 season, we have changed our sizing options to give you more accurate choice when shopping.

Rather than the small, medium and large sizes that our garments have previously come in, a majority of the new Yumi collection will be in sizes 8,10,12 and 14, and our Uttam Boutique range will also have a size 16. Below we have included a handy size guide for you, so you can see the measurements and also how the previous sizing compares to the new.

We hope this is helpful to you! If you have any questions, feel free to contact our customer service team who will be happy to help.

UK

8

10

12

14

16

EU

36

38

40

42

44

US

4

6

8

10

12

S/M/L

SMALL

MEDIUM

LARGE

X LARGE

Bust

32″

34″

36″

38″

40″

Waist

25″

27″

29″

31″

33″

Hip

35″

37″

39″

41″

43″

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Jennifer, February 2nd 2012 | Posted in Uncategorized
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